She turned him into a hideous, monstrous beast, and turned all of his servants into living furniture. She said the only way for them to return to normal was if the Beast fell in love and was loved in return. But she then enchanted the rose, and told him that if he couldn't find someone to love him by the time the last petal fell, they would remain this way forever. The prince, now a beast, went into despair... for who could ever love a beast?